Increase in streaming of songs played during Super Bowl ads 2018
2017, by ageįrequency of Spotify Premium usage in the U.S. 2017įrequency of Spotify usage in the U.S. Spotify: knowledge and use among internet users in Spain 2016įrequency of Spotify usage in the U.S. Spotify usage worldwide in 2013, by source and age Survey on music streaming on Spotify in Finland 2017, by frequencyįrequency of Spotify Premium usage in the U.S. Spotify: top streams worldwide 2017, by gender Spotify: top streams worldwide 2017, by genre But for smaller or entirely unknown content creators, going viral or experiencing their 15 minutes of fame can simply be a case of posting the right thing at the right time. Indeed, Spotify’s most-streamed tracks generally originate from a well-known figure with a large following. This is an example of incidental viral marketing, when content spreads by itself partially as a result of an established and engaged audience. Accessible, catchy content created by an already popular artist is already poised to do well, i.e. However, many artists who go viral do not expect to.
This type of marketing involves a tactical approach and pre-planning in an attempt to push the content into the public eye and encourage it to spread as quickly as possible. Purposeful viral marketing is one way in which something could go viral, and is one of the reasons why some songs have so many streams in a short space of time. From the famous egg photo on Instagram posted in early 2019 to wildly successful music video ‘Gangnam Style’ released back in 2012, viral content comes in all shapes and sizes. Secondly, there is no exact science to ‘going viral’. With Spotify’s vast audience, featuring on the platform is a good start for emerging and popular artists hoping to make an impact. How do music artists get so many streams on Spotify?įirstly, Spotify is one of the most successful and popular music streaming services in the United States, and as of the first half of 2018 had the biggest share of music streaming subscribers in the world.
As of the week ending February 10, 2022, 'Heat Waves' by Glass Animals was the most-streamed track on Spotify with 31.67 million streams worldwide, followed by abcdefu by GAYLE and 'STAY (with Justin Bieber)' by The Kid LAROI with just over 27 million streams.
0 kommentar(er)
